Vision & Mission To enhance sustained productivity in agriculture. A one stop shopping retail agri-input outlet which promises convenience and timely services to the Indian farmer. To be the most trusted partner of the Indian farmer by providing comprehensive solutions and ground level support to improve profitability,productivity and to enhance sustainable growth in Indian agriculture. Papilon Market Innovators Ltd started VISWAS retail chain to provide agri-inputs and timely services to the Indian farmer. Genesis The concept of VISWAS originated from the fact that there are several factors that ultimately result in lower productivity and poor profitability, like lack of onsite technical services, right advice, non-availability of cost effective quality inputs at right time, high lending rate of interest and post harvest problems like storage and marketing. Mission Statement “We deliver agricultural solutions to our targeted customers. These solutions are in the form of products and services that are unique, innovative and creative, mutual value for producers, our partners and Papillon. To be a high performing organization, which delivers these solutions through one stop VISWAS retail centers.” Goals Build good relationships through extensive out reach, communication and improve responsiveness. Regulate the use of pesticides so that no socio-economic groups of rural India are disproportionately impacted. Advance the development and adoption of pest management systems that reduce the risk to people and the environment.