In a world where volatility, uncertainty, complexity and ambiguity reach unprecedented levels, when reality turns sometimes into chaos, companies and organisations need to be more agile than ever. To face the current and yet to come challenges, they need to imagine, foster and conduct major cultural changes. In parallel, some major trends that were already at work for a decade have accelerated during the covid period, including these 3 necessities: • Learning & developing throughout one’s whole professional life • Transforming individual and collective ways of managing, leading and performing • Reinventing meaning, purpose and (re)motivating teams Connecting these evolutions to new digital technologies has been a springboard for our strategic innovation. We believe that new dynamics are possible that will benefit both for the human development of individuals and the performance of corporations. We are happy to share with you our approach to cultural transformation.