ZOOM is a consulting practice that helps clients gain leadership through data-driven positioning, differentiation and The Point That Matters℠. We bring deep tech industry knowledge and a proven methodology that combines creative thinking with real-world market feedback. The result? Data-driven positioning that resonates with your market and gives you a competitive edge For two decades, ZOOM has been at the center of Silicon Valley, blazing trails for leading companies and successful startups. We bring together creativity and data with our deep understanding of technology, focused client research and collective brainstorming. For our clients, this means we uncover The Point That Matters that is truly unique to their DNA and articulates what their target market values most. After the ZOOMing Process, our rollout services help clients align their Point with key business functions including marketing, sales, product and services. ZOOM’s client list includes Microsoft, Dell, Hewlett Packard, Adobe, Oracle, Snowflake Computing, Qlik, Alteryx, and Databricks. Zoom was established in 1996.