Pure Africa is a coffee brand. Coffee originates from East Africa, Ethiopia more in detail. Ethiopia still is one of the major coffee producers in the world, especially when it come to quality. The country wins awards for the quality of the coffee harvest year after year. Through our experiences in Africa we want Europe to get to know these great coffees. In addition, we selected two coffees from Rwanda and Burundi. Two emerging nations with coffee beans of high quality. Pure Africa strives to pay coffee cooperatives a fair price, far more than the average Fairtrade price. Pure Africa provides a full-service business solution for companies including beans, sugar and milk, coffee machines and maintenance. You support entrepreneurship by drinking Pure Africa Coffee. We invest € 1, - per kilo in microloans to African entrepreneurs. The microcredit is managed by us. That way we keep control over what happens with this money. We are convinced that entrepreneurship creates development. Therefore, entrepreneurs need capital. Banks in Africa are unwilling or unable to provide it. Interest rates lie around 25%. Therefore, Pure Africa aims to contribute to help building an economy of entrepreneurs by providing funds for micro loans. And a great addition is that we re-invest money that is reimbursed by entrepreneurs.