The Efficiency Coach was founded by Heather Townsend in 2009. In January 2011 it became part of 'The Excedia Group'. The Excedia group is led by Heather Townsend and Jon Baker, experienced business coaches and consultants. The Excedia Group helps business owners and partners generate more profit. Heather is the author of The Financial Times Guide To Business Networking – the best selling book on networking. She specialises in working with small and mid-tier professional practices, helping the partners increase the size and profitability of their practice – in particular how to improve referral generation via networking and social media. Jon specialises in working with businesses (and smaller professional practices) who want to grow from 5 to 50 employees.