Vicki Higgins is a Sponsorship & Brand Partnership Expert | CEO of CXP Agency | host of The Sponsorship Insights Podcast Vicki negotiated the Naming Rights deal with the Toyota Arena in 2019. She's landed over 20 million dollars in sponsorship deals since 2018 with brands like Coca-Cola, American Express, Citizens Business Bank, and more. Prior to starting CXP Sponsorship Agency, she worked for a major NBA sports franchise, an international airline, and was an executive with a few of the most prestigious tourism destinations in the US. Now, through CXP Agency and her Sponsorship Mastery podcast, she consults with brand ad agencies on sponsorship strategy and helps sponsorship seekers discover how to attract corporate sponsorship to increase their income, accelerate their influence and expand their impact.