Mido is the leading and most prestigious International Optics Optometry and Ophthalmology Exhibition. Mido offers a world preview of new collections whose sought-after shapes, materials, design and quality are an essential characteristic of the Fair. It brings together the world’s best eyewear products. Over 150,000 sunglasses and prescription frames, lenses, contact lenses, machinery and components: a preview of sector evolution, the most innovative processes and leading-edge technical solutions. MIDO is held in the ultramodern pavilions of the new Exhibition Center at Rho - Pero, just outside Milan.