The Sales Primer™ program is the single fastest and most practical way for you to understand precisely what’s required to design your sales and marketing function. Representing years of experience designing proven revenue strategies, the Sales Primer™ program and supporting application helps business founders and sales leaders understand how to rapidly formulate a proper, predictable, and consistent sales engine that will win you Customers and Cash. Sales Leaders | Founders are using the Sales Primer™ to: - Understand the process, resources, and money required to scale. - Develop marketing and sales goals that are realistic. - Set and manage clear expectations for their marketing and sales team. - Communicate clear revenue strategies and key sales metrics to their Board. - Hire the right people at the right time to support their growth. - Raise investment money.