DeuS is an Erasmus+ vocational education and training (VET) project that aims to co-create a European-wide learning and training approach in design, critical thinking and entrepreneurship. The ultimate goal is to find participatory, creative and cost-effective solutions to local challenges, by unlocking the potential of the cultural and creative sector. To achieve its aims, the project will: • Identify and develop a learning and training approach (in accordance with ECVET and inspired by the EntreComp Framework) that is employability-driven and builds on open and inclusive work-based learning. • Develop a co-creation process involving local/regional creative communities, policymakers and citizens in order to identify local challenges and generate solutions adoptable at EU level. • Establish innovation hubs (Living Labs) that support SMEs, professionals and VET learners to conduct research and develop innovative products and services. • Design a Knowledge Creative Platform specific to the cultural and creative sector as a point of reference for VET learners and trainers and all sectoral professionals. • Develop a financial model to promote sustainability that combines public and private funding and income-generating activities.