Think it’s about coffee? It’s not. Really. It’s not. We deliver a quality unlike anything in the coffee community. We have a vision is to meet global needs and provide AMAZING coffee. When we import our coffee beans, it’s not from a company, it’s from a farmer with a family. Our partnership gives hope at a reasonable wage and a commitment to eradicate poverty from their lives. We know, you could spend a lot less on coffee. You could even drive down to the big green store and purchase a good cup. Our vision is about combining GREAT farmers to a GREAT cup for a GREAT cause. It’s our calling. It’s not about coffee. It’s not even about good coffee. It’s about amazing people who want to make a huge difference.