B2B Tech market engagement experts, narrowing the distance between business and customer. Customer-first positioning. Span Consulting delivers insightful, precise, actionable positioning and engagement strategies and frameworks. These are designed to help B2B tech companies identify, understand and engage key customers in complex buyer groups. The customer comes first. Yes, we bet you've heard that before! But in terms of why Span exists and what the business does, its oh so true. Two key principles drive our thinking and actions: 1. Your customer. Everything we do is to make sure your customer assigns real value to what you do. We look at things from your customer's perspective, then identify and align what you do with what the customer will value the most, and bring it all to life. 2. Our customer. Everything we do is to make sure you get maximum value from working with us. Expertise that can scale and change according to your requirements . No unnecessary resource or overheads. We're a small, specialist consultancy that works with associates on bigger projects, and can introduce partners for work outside the areas of our own expertise. What help clients to: >Identify and engage complex buyer groups. >Align with and address critical customer drivers for change. >Out-position, outsmart and outmaneuver the competition. >Play to strengths, address weaknesses, identify and leverage latent value. >Increase the opportunity for more, richer, business-led conversations. >Engage earlier in the buying cycle and higher up the customer value chain. >Increase deal value, sustainability and length. >Align sales, marketing and operations. >Get to market faster, with greater context and topicality. Get in touch if you'd like a free initial consultation or if you just want to chat over coffee.