Our aim is to improve a real cooperation between retailers and suppliers by means of transferring knowledge and skills. We ourselves have experienced that a better cooperation gives a more successful result than focussing solely on your own process of “buying – ordering – delivering”. WHY FMCG EDUCATION? 1. PROFESSIONAL KNOWLEDGE about theory and application of Category Management and Trade Marketing 2. RETAIL EXPERIENCE Both trainers have extensive and relevant experience in Food Retail and know how retailers think and act. 3, INSIGHTS from market data. We have extensive knowledge of and experience with the optimal use of market research data (Nielsen, IRI, GfK, Kantar). 4. VALUE FOR MONEY We work with ‘lean management principles’ so we can offer a competitive price. 5. PRACTICE ORIENTED EDUCATION Knowledge and skills that are directly relevant for your daily job. 6. THE FRESH EXPERIENCE We have a lot of experience with fresh categories and for example help many Fresh Produce suppliers with knowledge and advice. Collaboration starts with to get to know and understand each other better. By asking each other the right questions and making a good customer analysis. The next step is to make plans together and find solutions. With the ultimate goal of building a product category for the long run (with growth in turnover, profitability and/or image) and a good trade relationship.