People-centred strategic insight. We connect with human emotion to help you create brand loyalty. At People Tree we build bespoke research approaches using a range of qual and quant methods, both in person and online. Our partnership approach with clients across the whole project journey leads to strategic outputs that allow you to evolve your thinking and take confident action. We are senior consultants with 25+ years’ experience across commercial, not-for-profit and government. We are skilled at translating client aims and objectives into respondent-facing questions and creative approaches that tap into their need states; truly revealing market dynamics and opportunities. People Tree was established by Abby Jones in 2009 and is based in Brighton.