As the world’s oldest diamond company (est. 1789), Backes & Strauss has constantly looked forward, pioneering new diamond cutting techniques and enthralling connoisseurs with its compelling designs. As part of the Franck Muller group, the result of the meeting of masters of complications with masters of diamonds is a collection of timepieces so intricate, they are veritable masterpieces both inside and out. Reflecting Backes & Strauss’ London provenance, the five core collections of timepieces are: Berkeley, Piccadilly, Regent, Renaissance and Victoria. Crafted in either 18 karat white or rose gold and elegantly set with diamonds, these watches are inspired by London’s Regency architecture, notably the classical proportions and bold symmetry of John Nash’s work for the Prince Regent in 1811. For the brand’s bicentenary in London, Backes & Strauss announced the opening of the House of Backes & Strauss in Mayfair, which showcases the many extraordinary timepieces acclaimed throughout the world alongside the historical archives revealing clients like Jacques Cartier. The ultimate testament to the company’s uncompromisingly expertise in diamond cutting is the Hearts and Arrows pattern shown by each Backes & Strauss diamond when viewed with a special instrument. The pattern is a series of eight arrowheads when viewed from above the crown with one eye and eight heart shapes when viewed from below the pavilion. Every round, brilliant diamond used at Backes & Strauss is an ‘Ideal Cut’ diamond, designed to emanate optimum fire and brilliance. A Backes & Strauss experience begins with a desire to own a masterpiece like none other… Backes & Strauss bespoke services provide with the opportunity to be involved in every step of the creation of a one-of-a-kind piece revealing the unique appeal the team is willing to give to each and every customer.