CBP is a product development company. We focus on open innovation and work in close collaboration towards a successful product launch. What can partners expect? 1. We always aim for fair partnerships, with trust as key element. Well-balanced business partnerships that aim for long-term, mutual success are what we believe in. 2. We know how to link breakthrough products to strong market positions. When we innovate, we develop from the market backwards to the ideal product proposition. We understand price-margin structures. We believe in powerful marketing communication. We know about quality and registrations. We are good at building bridges between an attractive market position and great product innovation. 3. Our products always meet a need and add value. They are hard for the competition to copy and have clearly defined USPs (unique selling points). We always protect our intellectual property with patents and trademarks to support long-term competitive advantage.