The Munich Start-Up ZOÉ LU, founded by Larissa Walter and Ulrike Heintz in 2017, strikes a new path with its innovative design ideas. The two passionate inventors set out on a quest to rethink the traditional handbag model and create unique handmade products with the perfect symbiosis of clever functionality and distinctive design. ZOÉ LU bags consist of a bag body and an interchangeable flap which can be attached through a zipper. Thanks to this mix & match concept the bag can be adapted to any outfit or style in seconds. The product portfolio is complemented by creative bag accessories including different long and short straps, key rings, an innovative flap organizer as well as multifunctional wallets and more.