ALFIE IS A NON-SEASONAL PARISIAN LABEL CREATED IN 2020, BY ALICE FRESNEL, DEDICATED TO YOUNG-AT-MIND AND ACTIVE WOMEN WHO LIKE TO KEEP IT ELEGANT BUT ABOVE ALL COMFORTABLE. INFLUENCED BY THE REBELLIOUS YOUTH FROM THE 60S AND THE MORE CASUAL SILHOUETTES FROM THE 90S, THE BRAND REIMAGINES MENSWEAR CLASSICS TO INTRODUCE TIMELESS BASICS TO WOMENSWEAR. ALFIE PRAISES THE SENSUALITY OF A CASUAL LOOK AND THE EFFORTLESS CHIC OF AN INDEPENDENT ATTITUDE, EMBRACING A MODERN FEMININITY. THE BRAND FOLLOWS A SLOW-FASHION APPROACH WHERE EVERY PRODUCT IS DESIGNED, CUT, SEWN, AND ASSEMBLED WITHIN A RADIUS OF LESS THAN 10 KM IN PARIS LIMITING THE CARBON FOOTPRINT TO ALMOST ZERO (YES IT’S POSSIBLE!) AND PRODUCED ACCORDING TO THE VARIATION OF DEMAND, AVOIDING WASTE.