We are on a mission to reconnect people with nature. We believe that as a society we have become far too disconnected from our food and the land it comes from. Everything we're about ties together, naturally. The way our farmers manage their animals affects the flavour of the meat they produce as well as their impact on the environment. It's not just about eating good food. It's about knowing where it comes from and how your choices impact both people and the planet. Our founders, Farshad who has been in the meat industry for over 15 years and Glen who is an ex vegetarian, believe passionately in righting an industry that has gone so far wrong. We take great pride in the unique and incredible flavours that our meats possess as well as the work our farmers do to regenerate British soils. Our farmers are an integral part of The Ethical Butcher community. So, we provide them with Holistic Management training, which helps to safeguard their future as the demand for ethical meat increases. Meat gets a lot of stick. What is often, conveniently, left out is the fact that it's the how not the cow that causes most of these problems. Meat that is produced using regenerative methods isn't comparable in our eyes to meat produced in factories. Our farmers honour natural systems and farm in ways that increase biodiversity and regenerate the land, having a positive impact on the British countryside. Each decision we make will echo the respect we have for our environment. From our seasonal recipes to the environmentally friendly packaging that arrives on your doorstep, each step of the process – from farm to table – has been carefully considered. From the coffee we drink, to the shampoo we use, each time we buy something we're making a choice about the kind of world we want to live in. We're making one choice easier to make. Eating meat shouldn't cost the earth and now it doesn't have to.