After 20 years of professional racing with multiple BMX and MTB championships, Toby Henderson founded Box® to chart new courses and promote forward-thinking products. Box’s Southern California racing heritage is an inseparable component of the company’s DNA and it’s ultimately this trait that defines its unique sense of style. These characteristics together with the brand’s promise to “Be Different” not only benefits World Cup champions but also enthusiasts, regardless of riding ability. Box® was created with a rebellious vision and towering objective: to chart new courses and promote forward-thinking products. We will achieve our mission with a commitment to "Be Different". Our unique culture at Box is built upon three internal promises; truth, clarity, and focus. Externally this is expressed via a memorable brand experience with unique products that are simple, durable, and perform at a high level (AKA - Value Proposition).