PoliTact develops geopolitical risk assessments, situational awareness, and strategic forecasts by discerning, synthesizing and interpreting data regarding political, economic, and security developments affecting the current global balance of power. We call our unique strategic advisory firm PoliTact, it is premised on the synergy between politics and tact. We believe that this unique combination allows our subscribers to better use information and influence to realize their goals. At PoliTact we monitor both perceptions and perspectives, as perceptions provide hints regarding developing perspectives and thus help to predict and forecast the future. PoliTact presents a multi-dimensional perspective to the increasingly asymmetric ground realties. We gauge the future through media analysis, public perceptions and the interests of global actors. We at PoliTact believe that the increasing sameness of mass media content worldwide, makes it all too easy to overlook key international trends and patterns. We want to pinpoint trends and customize knowledge for our customers and audiences - to indicate what is relevant for planning and decision-making purposes. We wish to counter misperceptions that can lead to adverse perspectives and thus assist in producing successful outcomes.