Tell. Trends is a project launched to help the leaders of the hotel, hotel marketing and hotel technology industry stay up to date with relevant trends in the industry. This isn’t breaking news, it is about looking at the bigger picture and getting expert opinions on what the future looks like or could look like. To understand what is happening and what it about to happen in order to anticipate the changes that will come and make the pieces fit together into a cohesive whole. We picking independent thought leaders from the industry to work with us. Thought leaders that aren’t accountable to specific brands or technologies. We aren’t accepting advertising for the report, it will be a paid report financied by the readers because we believe this is the best way to keep an independent view on the industry. The report will be published quarterly with an easy to read format available both as a PDF and mailed to subsbcribers as a print report.