BiD-Me is an interactive Open Banking marketplace platform to Financial Service Providers (FSPs), Banks and consumers. BiD-Me is an online customer-transparent platform that places loan application pricing control into the hands of the consumer whilst also creating qualified bankable leads for FSPs. FSPs are then able to further enhance their attractiveness by presenting enriched value propositions to these qualified leads, effectively activating their eco-system, at a fraction of the usual cost of customer acquisition. Due to the convenience factor the platform encourages Financial Inclusion, which shall be further enhanced with additional functionality through ongoing product releases and improvements.