Technology is changing the way humans work, live, eat, shop, and travel. It changes the way goods are made, stored, and transported. And it facilitates new ways to design, build, operate, finance, and value real estate assets. Technology is undermining and redefining the foundations of real estate value: the meaning of location and accessibility, the power of regulation and zoning laws, the flow of capital andinformation, and even the notion of scarcity itself. The result calls into question real estate’s role as an alternative asset with inherent value, stable income, inherent value, and low correlation with the performance of other assets. Billions in ventures capital are now pouring into the industry in an effort to drive — and capitalize on — these changes. This capital drives the emergence of new technologies, new business models, and new competitors. It also presents new opportunities for existing players to make money — or to lose it. How to make the most of it? Rethinking Real Estate explores the evolution of all asset types — from retail and hospitality projects, through office and residential buildings, to industrial and logistics facilities. It provides readers with key insights, methodologies, and practical strategies to identify risks, take advantage of emerging opportunities, evaluate new competitors, and transform their organization, project, venture, or career.