Fashion Jewelry, Sterling Silver, Cubic Zirconia and More at Prices You’ll Love! PalmBeach Jewelry is celebrating over 50 years of delivering exceptional value and style with its large selection of fashion and fine jewelry, designer fragrances, watches and more. When Don and Angie Seta founded the Seta Corporation (PalmBeach Jewelry) more than 50 years ago, their mission statement was simple...To always treat each and every customer like a member of the family. From the beginning, our goals have been to provide our customers with the finest selection of exquisite jewelry, watches and accessories that reflect elegant styling, exceptional value, and the highest standards of quality. After more than 50 years, we're still family-owned and operated, and our mission statement is just as important today as it was when we first began. "So Fashionable. So Affordable"