Born out of the need to reconnect with our roots and origins, "My Roots" initiative has grown to be more than a clothing brand. My Roots stands as a movement, an experience that has inspired thousands of people to seek the missing element of joy, happiness and balance in the puzzle of their lives. Our Mission is to empower people of different ages, genders, cultures, origins and tradition to live their lives in the most authentic way possible. Started in 2013, My Roots has held to its core calling of making the world a better place by helping men and women of diverse communities reclaim their traditional heritage through fashion and design. "My Roots" is where your story begins!