CP2 is a specialist customer experience consulting and training company founded by John Aves with a focus on just one thing - to help companies turn an undifferentiated customer experience into one that differentiates their brand, shapes their organisation and culture and drives profitable growth. All too often we see a gap between an organisation's core brand idea - what the company wants to be known for - and the reality of the experience that is delivered to customers. Our job is to help design and implement a Branded Customer Experience that delivers a consistent and also a differentiated experience to customers. We know it is no accident that companies with the strongest brands have intentionally designed the experience for customers at every touchpoint so as not to leave to chance the experience they deliver. And they know that engaged employees are more committed, more productive and go the extra mile. How we add value: 1. We design and implement a Branded Customer Experience covering all touch points that: – Delivers what target customers value – Positively impacts customers buying behaviour and drives loyalty – Establishes a differentiated position v competitors 2. Through a combination of internal comms and ‘branded training’ we develop leadership and employee commitment and capability to deliver the BCE 3. We design and implement an employee experience that drives the customer experience We have a strong team, all of whom have first hand business experience which complements the deep expertise they have in one or more of the following areas: brand promise development and customer experience design, customer research, 'branded training', internal comms, employee engagement and executive team alignment. If you'd like to know more please visit our website at http://www.cp2experience.com Find out more about John Aves on his LinkedIn profile: http://uk.linkedin.com/in/johnaves