Since the 1950s we have produced 8.3 bn tons of plastic. Of that, only 9% was recycled, 12% was incinerated and 79% ended up in landfills and into the natural environment. Corporations, citizens, municipalities and waste collectors have to find a solution that reduces waste, makes waste sorting more efficient and optimizes recycling process. With ValueBin any packaging becomes a media channel enabling gamification of recycling and easily accessible consumer services.