Whether you’re a solo entrepreneur or a part of a huge enterprise, getting digital right is hard. Aside from embarrassing social media gaffes, there are very real financial risks from data breach lawsuits and emerging privacy regulations, such as GDPR and CCPA. Then there’s brand degradation from outdated websites or redundant content, and countless other issues. But there are also many opportunities in digital. Whether you’re in marketing, legal, finance, IT, or HR, the worst thing you can do is watch, paralyzed, from the sidelines. This handbook lets you unleash the power of digital policy. It gives you the field-tested, actionable guidance you need to minimize risk and maximize opportunity. Regardless of your industry, size, or stage of policy maturity, this step-by-step roadmap meets you where you are and takes you where you need to be.