Founded in 2018 by Willem van Hanegem and Ward van der Harst of W&W, Rave Culture is a brand that reshapes the dance music experience for both newcomers and veterans alike. They wanted to allow freedom of artistry across all aspects, with both music and design in mind. With the desire to be more creative and the need to establish a community within dance music, Rave Culture was born. Heavily influenced by concepts of dance music history, technological advancement and innovative thinking, Rave Culture evolved into a music label, clothing and lifestyle brand. Rave Culture is about self-expression and bringing people together through a mix of live events, products and, of course, music. Inspired by dance music culture heritage, Rave Culture represents the lifestyle surrounding the Electronic Dance Music movement and embraces the sounds of Big-Room, Hardstyle, Trance and Techno.