The Award concept is one of individual challenge to nurture inner pride and empower young leaders. The highest recognition a youth can receive in Canada, the Award encourages anyone between the ages of 14-24 to pursue a balance of extracurricular activities- encouraging personal discovery, growth, self-reliance, and perseverance. Young people challenge themselves by setting and working towards goals in four areas; Service to the community, Skill, Physical Fitness and an Adventurous journey. Completion of the Award enhances job, scholarship, and post-secondary school applications giving recipients a unique edge in today’s highly competitive environment.