LeapFrog Promotions was initially founded back in 2005 as Kelly Printing & Promotions by Kelly Smith in San Antonio, TX. Kelly decided to change the name to LeapFrog Promotions when he decided that he wanted to grow and add Licensed Distributors and help others to be successful in the $22 billion promotional products industry. The name came to him when he saw a 3-D postcard sample that had a bright green tropical frog on it whose hand reached out like it was going to grab him…and the idea did grab him. He immediately decided to rename his company LeapFrog Promotions with the mantra of helping businesses “LeapFrog their Competition”.