We help food brands innovate with purpose. Since 2021, we've partnered with food brands of all shapes and sizes to develop sustainable brand strategies and purposeful product innovation. We specialize in: Brand Strategy -- ex. brand purpose, vision, mission, values, proposition, brand personality, functional & emotional benefits, consumer insights, segmentation, positioning, and consumer journey mapping Product Innovation -- ex. competitive analysis, white space mapping, category adjacencies, ideation sprints, workshop facilitation, concept writing & testing, brand stretch, and innovation process design We partner with bootstrapped startups, VC backed scaleups, international icons in CPG, QSR, coffee shops, fine dining, from one store to thousands of stores, and everything in between. If you're a purpose-driven food brand, we want to help you increase your impact.