Founded in 1990, SFR is the premier research and consulting partner for key decision makers in institutional investment services and corporate banking market in Scandinavia. SFR provides reliable and actionable market intelligence and advice, based on personal one-to-one interviews. Our high quality tailor-made analyses give each client the finest market insights within competition, strategy and market intelligence – and thereby the best opportunity to achieve higher performance. SFR’s solid long-term relationships with corporations and financial institutions and their key decision makers and experts secure us profound understanding of the Scandinavian market.