We build immersive data driven applications for financial institutions to help them increase customer engagement and create new revenue opportunities. Yoyada is a our flagship application. Yoyada is a community based financial intelligence platform that uses AI and community insights to help individuals make sense of their money. It is the simple, smart and social personal finance app. At YDS, we believe in doing things differently, empowering individuals with knowledge and powerful technologies that are consent based. Redefining the architecture of data with turn-key software powered by ML/AI helping people thrive and businesses of any size drive acquisition and engagement using compliant privacy by design approaches that we call Consumer Side Analytics. Consumer Side Analytics is an approach whereby we move the analytics to the consumer instead of the data to the business. It results in a win win for consumers and brands. Consumers maintain control over their data and build trust with brands and brands have better outcomes by saving time and money.