The word Vector means ‘something with a direction and a charge’. We can see that trends and human behavior also have a certain direction and purpose (or, ‘charge’). There is a common purpose or ideal that directs the preferences and needs of people. A famous quote of John Naisbitt, author in the field of future studies, goes as follows: “Trends, like horses, are easier to ride in the direction they are going.” We are not victims to trends. When we understand them, we can take the reigns and take initiative. The insights we share, will help organizations to improve their interaction with the audience and adjust their policy where needed. Vecthorse gives lectures and inspirational sessions, and can investigate concrete questions of your organization.