Alpha.One helps brands achieve goals by clarifying and predicting consumer behavior. We believe people can improve their decisions if they understand how the brain works. Neuroscience reveals the workings of brain processes. It allows you to answer questions about motivation, emotion, perception and behavior. We can make smarter decisions if we apply this knowledge to test commercials, improve websites or help people quit smoking. We measure brain activity to predict human behavior. We offer neuroscientific research and optimization tools like EEG, fMRI and eye tracking. With quick and actionable results, we can help you develop, test and improve: 1) Commercials, TV & ads 2) Brand strategy & creative concepts 3) Customer journeys & usability And we are always open to new ideas. Anything that helps us understand the people around us a little better. And lets our customers get ahead. If you think about it, it's really a no brainer.