- Selection Software Experts - We develop product selection software From the outset, we have developed product selection software and product configurators to streamline configuration and sales of customized products. Many of our customers are in the ventilation industry where the need for product selection programs and product configurators is incredibly high since each product is fully customized, but our concept also works for other industries where there is a need for configuration and customized sales. We know product configuration To support product selection programs and shorten development times, we have developed a customized PIM (Product Information Management) system. Development of this program takes place in our sister company Divid Promaster AB (promaster.se). Promaster is designed to support configurable products where each variant does not necessarily have a predefined article number – the article number may instead be a result of the configuration.