The People’s Alliance of Cannabis in Canada is an organization representing the interests of professionals and consumers within the growing cannabis space across the nation. We provide support through crucial programming, develop professional standards for the industry to emulate, encourage the unification of all cannabis markets, and create a standard for education across cannabis in our country. We operate and advocate for legislative change so that we create a cannabis industry where cannabis is always safely accessed, and provided by cultivators and producers who meet a set of defined professional standards. PACC envisions a future where our legal cannabis industry honours and recognizes all contributions to cannabis made by our six focus areas (medical, recreational/retail, legacy market, agriculture & hemp, the BIPOC community, and advocacy). We see a future where every group, individual, corporation, and cannabis community is abiding by a high set of standards that promote inclusivity, equity, integrity, education, advocacy, and a united front within the Canadian cannabis space at large.