HIFARM is the result of a joint venture between DATAGRO Financial and Agriplanning Consulting in Agribusiness to engage in the commercialisation of rural assets and distressed assets, combining the expertise in the sugar and energy sector with the agricultural sector. Since 2016, the partnership has been responsible for the commercialisation of more than US$ 190 million in rural assets, in which stands out two sugarcane units in Minas Gerais state and more than 180 thousand hectares (440 thousand acres) of land in several states.