B2B commercial strategy means we help hotel ownership groups, third-party management companies, brands, and vendors sell to each other and to investors. This usually plays out as longer-term marketing, communications, sales, and revenue strategy work, although we love the weird stuff that doesn't fit into your org chart! Where We Can Help: - If you need fresh eyes and creativity applied to an old problem or stale messaging. - If you want to find the story in your financial results and tell it well. - If you need truly deep knowledge of the hotel business, from development to operations to historical perspective. - If you want to build out a long-term presence and personality for your hospitality company. Where We'll Refer You Elsewhere: - If you are looking for performance or transactional marketing tactics (i.e., PPC, SEO, most other acronyms). - If you want to drum up new business for a particular hotel property. - If you have decided on a strategy and want someone to implement it for you. - If you are looking strictly for social media execution.