Merch Cat is creating accessible solutions to transform the way musicians and their teams sell and manage merchandise, with the overall goal of merch revenue optimization. Merch Cat has launched two connected products to date: 1)Merch Cat, an artist facing merchandise management platform with a point of sale, real-time inventory tracking and analytics, and 2)Merch Cat FAN, a fan facing app that enables fans to buy merch in-app and pick up at the merch table, or ship to home. Merch Cat and Merch Cat FAN are connected for central inventory tracking, smart analytics/sales reporting, and fan data collection. Merch Cat's long-term vision is to create a full stack global music merchandise ecosystem for artists that answers: Where do I get merch? How do I manage it? And how do I further engage my fans to maximize sales? Merch Cat was founded by Vanessa Ferrer in 2014 after identifying a market need for a solution to help artists streamline and manage their live show merchandise sales and inventory.