Most people believe that short-term loans can’t lead to long-term solutions. Essential Lending is banking on the idea that they can! WHAT WE DO In the new economy, the life of the average consumer is marked by a series of financial hurdles that require immediate solutions. The great stress for most consumers is the tremendous insecurity of operating without any kind of safety net. Essential Lending exists to eliminate that stress for our customers. With our loans, we aim to carve out a brand new territory in the short-term lending space where the products we offer actually help establish a launch pad from which our clients can grow and build a new financial life built on security and stability. HOW WE DO IT The products we offer to our customers are designed with the goal of enhancing the customer’s financial life and helping them build a brighter future. 5 guiding principles direct Essential Lending in all our decisions: Keep It Simple Be Flexible Accentuate the Positive Build A Nest Egg Have Realistic Goals The products we offer to our customers are designed with the goal of enhancing the customer’s financial life and helping them build a brighter future.