Mocha Joe’s Roasting Company is an iconic cafe and wholesale coffee roasting company located in beautiful downtown Brattleboro, VT. We believe that the key factor in producing specialty coffee is a sustainable economic relationship that allows farmers to both meet their basic needs and work towards the betterment of their lives. Mocha Joe's Direct Alternative coffees are produced through long-term partnerships with farmers and mills. We aren't just buyers - we work with producers to co-create coffees that improve economic outcomes, reduce environmental stress, and delight our taste buds. In short, we don't just buy great coffees - we help farmers build them, from the ground up.