Judge’s Choice Petfood Ltd is a privately owned family company, established in Norfolk, UK in 1991. We understand that each animal brings something unique to their owner. Some owners work their animals for a living, for others, their animals are their children and for most, it is difficult to imagine life without one. Our brands Country Pursuit and Nature's Harvest represent these different lifestyles and requirements. In 1996 after five years of supplying the Royal Household, Judge’s Choice was granted the Royal Warrant for the supply of pet food to Her Majesty Queen Elizabeth II. Only 800 companies worldwide are granted a Royal Warrant, an honour of the highest magnitude for which we are proud to have held for over a quarter of a century. The Royal Household acknowledges the commitment of Judge’s Choice Petfood Ltd in providing the highest standards of service, quality and excellence. Family - We care about who we work with and how our brands are represented. We look to build long-lasting relationships with companies that align with our beliefs and social responsibility. Quality - The food we make is the heart of our business and as such, we only use the best products and make nutritionally balanced food. No fillers or bulking agents enter our recipes. Sustainability - We only use products from sustainable sources and have been using only recyclable packaging for many years. We all have a responsibility to this planet and the future generations who will care for it. Authenticity - We strive for transparency in all business conduct and are proud of the openness and longevity of the business relationships we have with our customers.