We're an innovative product design company based in the West Midlands that works with entrepreneurial businesses designing products that are easier to make and use. We’re a creative and inquisitive team that works with you to provide thoughtful and brilliant design. Whether you need help with all or part of your project, we have a flexible approach to deliver the value you seek. We’re trusted by some pretty amazing brands to design and develop their products. Creating successful products simply drives our passion for what we do! Combined with a sprinkling of integrity, humour and understanding of real world human-centred design, this is why so many of our clients return. Design – it’s what we do. Simple.