The SMA mission is to elevate the professionalism of B2B sales in the region. SMA is a membership group. The members are leading thought leaders in business to business sales in the Asia Pacific region. The ultimate SMA goal is to improve the value both buying and supplying organisations achieve through their commercial conversations. SMA strive to achieve these goal by activities that include: 1. Promoting the thought leadership content produced by our members for the consumption of sales leaders and salespeople 2. Providing key note speakers for conferences and sales kick-of meetings 3. Conducting sales seminars 4. Providing a sales resource centre The SMA is operated in association with the Strategic Selling Group