Mediastay enables brands, media, and retailers to engage with over 25 million people through its casual gaming platform, Games Passport. Thanks to partnerships with the largest entertainment production companies, Games Passport grants access for its members to highly popular and social games, either for free (ad-supported) or on a paying model (micro-transaction or subscription), on its own web platform, Facebook, and IOS In parallel, Mediastay has developed innovative advertising formats, supporting both branding (video) and direct-response (lead generation) business objectives for its clients.