Responsible Cafes is a not-for-profit initiative founded in 2013 by a group of passionate everyday people eager to change the game on single-use plastic. The group started with a simple idea - cafes can incentive people to change their behaviour by offering a discount if their use their own reusable cup. The movement took off and after 5000 cafes registered we developed and created the worlds first environmental cafe rating system so cafes can be proud of their responsible achievements and 'Keen Beans' can reward them with their loyal custom.