What people say they do often does not reflect what they actually do. At hbits we use state-of-the-art methods to objectively measure daily behaviour with greater accuracy, reliability and validity than "guesstimates" based on polls, spreadsheets and questionnaires. We do not ask what people do, we measure it. At hbits - we combine years of experience in academic research that results in the development of our own software platform; - we offer all elements of any kind of research process: the design, the data collection, the analyses, and advice and recommendations; - we provide research solutions for academic research, government policy research, market research, and organisation and management research.