Our left and right side of the brain constantly battle it out for dominance, so instead of picking one we chose to fully embrace both. We feel deeply passionate about technology and data but also live to exploit our creativity in any manner possible. Tech and creativity are a powerful combination to tackle the challenges that brands, platfoms and creators have today in the world to constantly bring additional value to their audiences. We believe that the advertising, production and talent management industries need to build strong foundations in these 2 pillars if they are to succeed in the future. The limits that used to separate brands, platforms and creators are quickly fading as the acceleration towards digital media continues.